Natural Stones and Luxury: High-End Global Architecture with Exotic Rocks was the theme of the first lecture at the Sesi Senai Stone Summit Arena, moderated by Guilherme Amorozo, the content director of Casa Vogue. The panel featured architect Vivian Coser, Fábio Cruz, vice president of CentroRochas, David Silveira, CEO of Granos, and Marco Pereira, CEO of Pacific Shore Stones.
Right at the beginning, Guilherme Amorozo brought up the debate about what luxury means in architecture. “Luxury does not necessarily have to do with products that appear wealthy but rather with products that are durable,” he commented.
In this context, natural stones are durable and highly luxurious products used in high-end architecture. Guilherme Amorozo also argued that original design and personality are the main concepts that should guide architectural projects.
The participants highlighted how natural stones in architecture allow for exclusive and unique projects while bringing people closer to nature. “Bringing nature into people’s daily lives makes life lighter,” said Vivian Coser, emphasizing how rocks have a creative sensitivity in the environment and are sustainable products.
The architect used historical heritage as a reference, noting that stones are used because they are durable materials. “Using natural stones is sustainable because the material has a long life cycle, adding value and enhancing the property,” stated Vivian Coser.
Marco Pereira, CEO of Pacific Shore Stones, discussed the need for rock suppliers to align with interior designers and architects to adopt new trends. “I see an increasing need for architects to be connected with new ideas; this way, the market grows,” he said.
Fábio Cruz, president of CentroRochas, stated that with the diversity of Brazilian rocks, professionals can create authentic and specific projects.
The schedule of the Sesi Senai Stone Summit Arena continues with various exclusive contents on the use of natural stones in architecture and sustainable advances in the sector.
Vitoria Stone Fair 2024 is organized by Milanez & Milaneze, promoted by Sindirochas and Cetemag, with the support of CentroRochas and sponsorship from Sicoob 35 years, FINDES SESI SENAI, Caixa Econômica Federal, and the Federal Government, Banestes, Banco BS2, Vitória City Hall, Bandes, and CREA-ES, with the support of It’s Natural, Rede Vitória, Apex Partners and Folha Business, Futura, SEBRAE, Grupo Coroa, Cachoeiro de Itapemirim City Hall, and the Secretary of Science, Technology, Innovation, and Professional Education of the Government of the State of Espírito Santo.
Check out the lecture schedule for the upcoming days:
February 1st:
14h30 – From abstraction to form: exploring creative imagination through natural stones. Guests: Leo Shehtman, architect and designer; Guilherme Amorozo, Casa Vogue Content Director; and Schelbe Veghini, director of Cajugram.
15h45 – Matarazzo City. Guests: Marcelo Zicarelli, commercial director of Michelangelo, and Miriam Addor, architect, and urban planner.
5:00pm Stone Retreats: how luxury hotels and homes embrace the authenticity of natural stones. Guests: Guilherme Amorozo, Casa Vogue Content Director; Davi Bastos, architect and urban planner; and Rodrigo Toledo, Sales Director at Santo Antonio.
February 2nd:
13h – Aerial mapping in mining: advances with drones in the era of digital transformation, with Reinaldo Baldotto Ribeiro Filho.
15h – From the ground to success: tracing the credit route in the world of ornamental rocks, with Ezequiel Loureiro Nascimento, commercial and relationship manager at Bandes.
Take note!
Event: Vitoria Stone Fair 2024
Date: January 30 to February 2, 2024
Hours: from Tuesday to Thursday, from 10h to 19h, Friday, from 10h to 16h
Location: Pavilhão de Carapina, Serra, Espírito Santo, Brazil
Organization: Vitoria Stone Fair is organized by Milanez & Milaneze, with promotion from Sindirochas, Cetemag, and Centrorochas. The event is sponsored by Sicoob 35 years, FINDES SESI SENAI, Caixa Econômica Federal, and the Federal Government, as well as Banestes, Banco BS2, Vitória City Hall, Bandes, and CREA-ES. It also receives support from It’s Natural, Rede Vitória, Apex Partners, Folha Business, Futura, SEBRAE, Grupo Coroa, Cachoeiro de Itapemirim City Hall, and the Secretary of Science, Technology, Innovation, and Professional Education of the Government of the State of Espírito Santo.
Registration: The event is exclusive to the stone sector and construction professionals, including architects and designers. Registration is open and must be filled out before the opening date at https://vitoriastonefair.com.br. https://vitoriastonefair.com.br. There will not be registration on site.
