From February 12 to 15, 2019, in the city of Vitoria, Espírito Santo, the 47th edition of the International Exhibition of Marble and Granite, Vitoria Stone Fair l Marmomac Latin America brings rollouts and trends in ornamental rocks and the most important technologies and inputs to the market of equipment for the sector.
With a focus on business, design and technology, the event offers spaces for integration between the public and materials, which will be presented from the raw form through the blocks, coating plates to the final design through the applicability of natural stones in furniture and other uses.
The president of Sindirochas, Tales Machado, highlights the importance of the fair as a support tool for the development of the productive chains of the sector. "Vitoria Stone Fair is an established and successful event, and its positive impact on the economic and social development of the sector and on the economy of Espírito Santo, with the development of new businesses, is recognized. Its realization in February opens the world trade fair calendar. The fact that it is the first business offer of the year is positive, because the market in general and the buyer are eager for news", he points out.
Acquiring new knowledge, establishing contacts and conducting business are characteristics that have consolidated the event as the most important and largest marble and granite fair in the Americas. For the edition of February 2019, the fair counts on projects and actions focused on the aspects: market, content and concept.
In market, will be developed actions of interest of the exhibitor, always focused on business generation and promotional expansion of the Brazilian rock sector in the foreign market. This is the case of the Buyers Club project, that promotes international business opportunities and enables the arrival of foreign buyers from strategic markets for the event. The Business Rounds will also be held for the first time, between producers and international buyers. The meetings, which consist of short meetings to present the material portfolio, aim to widen the approach between stone exhibitors with distributors, builders and architecture offices in the international market.
In the concept aspect, the aim is to stimulate the connection between people and expand the opportunities between exhibitors, architects, designers and builders. For 2019 it is confirmed the 2nd edition of the Archathon Vitoria Stone Fair, a marathon of architecture and design which, in 2018, brought together 78 architects from all over Brazil, during the Vitoria Stone Fair, in an architectural Coworking in the fair. Also will be worked other actions for professionals of the area, which shows the various possibilities of applicability of natural stones.
In content, Vitoria Stone Fair´s program will allow visitors to participate, free of charge, in lectures, exhibitions and demonstrations of products and services.
As for the visiting public, Cecília Milaneze, director of Milanez & Milaneze, says that buyers who visit Vitoria Stone Fair are decision makers. The visitors are made up of distributors, warehouses, large marble mills, mining companies, equipment rental companies, construction companies, architects and designers. "At the last edition of the event, 42% of the visitors were CEOs, directors and managers and almost 30% were in the area of construction, engineering, architecture and design."
As for the volume of ornamental rock exports, the forecast is good for 2019, with positive results already in the first two quarters, due to the optimism of the market with the future government and also the return of the fair to the beginning of the year.
The event is conducted by Milanez & Milaneze, company of Grupo Veronafiere, promoted by the Union of Ornamental Stones, Lime and Limestone Industries of the State (Sindirochas) and Technology Center of Marble and Granite (Cetemag).